Meta Ads

Advantage+ Shopping Campaigns

Scale your store across Facebook and Instagram with Meta's most automated campaign type. We pair Advantage+ Shopping with rigorous creative testing and clean tracking to maximize ROAS — the Meta equivalent of how we run Performance Max on Google.

What We Do

Catalog & Feed Setup

Complete Commerce Manager and product catalog setup—clean titles, imagery, pricing and availability. We keep your feed healthy so Advantage+ can serve the right products to the right shoppers across Feed, Stories, Reels and Marketplace.

Conversion Tracking (Pixel + CAPI)

Server-side Conversions API alongside the Meta Pixel for durable, post-iOS tracking. Accurate purchase and value signals are what let the algorithm find buyers, not just clicks—so we treat tracking as the foundation, not an afterthought.

Creative Testing System

A continuous pipeline of static, carousel and video creative. We test hooks, formats and angles, retire fatigued ads, and feed the winners back into the campaign so performance compounds instead of decaying.

Budget & Bid Strategy

Smart budget allocation and cost controls aligned to your target ROAS or CPA. We scale spend on what works, protect efficiency with cost caps where it matters, and manage the existing-vs-new-customer split deliberately.

Expected Results

3-6x
Target ROAS
Return on ad spend for e-commerce, with top catalogs exceeding 8x on Advantage+ Shopping
30-50%
Lower CPA
Cost per purchase reduction within the first 90 days through creative and tracking optimization
40%+
New Customers
Share of conversions from new customers using the customer acquisition split

Where Advantage+ Shopping Wins

Catalog Retail at Scale

Stores with broad SKU ranges where machine learning can match products to intent far faster than manual ad sets.

Dynamic Creative

Automatic combinations of your assets and catalog, tested across placements to surface the strongest combinations per audience.

Existing + New Customer Mix

A deliberate acquisition budget so you grow the customer base instead of only re-converting people who already buy.

Cross-Placement Reach

One campaign reaching Facebook Feed, Instagram, Reels, Stories and Marketplace—no fragmented ad sets to babysit.

Ready to grow with Meta Ads?

Tell us your goals and current setup — we'll come back with a tailored plan.