Video & Reels Advertising
Meta is won on creative — and short-form video is where attention lives. We build Reels-native video campaigns with a steady stream of hooks and angles, optimized for views that turn into action.
What We Do
Creative Strategy
We map video concepts to each funnel stage—hooks that stop the scroll for cold audiences, proof and product for the mid-funnel, and offers for the bottom. Strategy first, so production serves performance.
Short-Form Production Direction
Briefs, hooks, scripts and editing direction for Reels-native, sound-on, mobile-first video. We work with your footage or UGC creators to produce assets built for the feed, not repurposed TV spots.
Hook & Variation Testing
The first three seconds decide everything. We test multiple hooks per concept, read hold and watch-time, and scale the openings that earn attention—then refresh before fatigue sets in.
Performance Optimization
We optimize placements (Reels, Stories, Feed), audiences and bidding against real outcomes—thruplays that convert, not vanity views—with frequency control to keep efficiency high.
Expected Results
Video Formats We Run
Reels Ads
Full-screen, sound-on video in the Instagram and Facebook Reels feeds—the highest-attention placement on Meta today.
Stories Ads
Vertical, immersive ads between Stories, ideal for time-bound offers and quick, punchy messages.
In-Feed Video
Video in the Facebook and Instagram feeds for consideration and direct response with clear calls to action.
UGC & Creator Style
Authentic, creator-style video that outperforms polished ads for trust and conversion on social.
Ready to grow with Meta Ads?
Tell us your goals and current setup — we'll come back with a tailored plan.